For example, Recipient A might be elated to see your business’ monthly newsletter in their inbox, while Recipient B, who subscribed only to get a coupon code, will click delete without even opening it every month. But, odds are there will be a divide in how valuable your recipients find your email content to be. Graymail isn’t considered spam since your recipients have signed up to hear from your business and your brand is a legitimate sender.
Graymail is email that your recipients have opted-in to receive, but don’t actually want in their inboxes. However, due to lack of email targeting and message relevancy, most bulk mail is given another name: graymail. Mass email is legal as subscribers have opted-in to receive messages from your brand and CAN-SPAM requirements are met. It’s important to note that bulk email is different from junk mail, which is sent without a recipient’s permission. Bulk email, on the other hand, is often called one-to-many email as it is sent from your business to many recipients. Transactional emails are one-to-one emails, as they are sent from your business to one sole recipient. This could be an abandoned cart email or a receipt sharing the details of their most recent purchase. Transactional emails are triggered by a specific user’s behavior and sent to just that individual.
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